Friends Adult Diapers Flags Off Its First Ad Campaign

With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence. Adult Incontinence is considered a taboo across in India, it is brushed away under the carpet and ignored like it doesn’t exist. The brand has launched the country’s first ever campaign for the category, bringing the spotlight on the subject, in a unique light-hearted manner that’s bound to resonate with people across the country. With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence; how one product can bring about a life-altering change in the lives of our elders and how accepting the problem and its solution can leave the senior citizens with happiness and freedom in the last leg of their lives. Read more.

Source: ETBrandEquity.com, November 24, 2017

Tackling the Taboos – Alex Cole-Hamilton Leads Holyrood Debate on Incontinence

As we reported last month, Alex Cole-Hamilton brought a motion calling for a National Continence Strategy to the Scottish Parliament. It was debated yesterday. Here is Alex’s speech. He is pictured here with Elaine Miller, his constituent whose show Gusset Grippers highlighted the issue at this year’s Edinburgh Festival.

If we ask anyone in this chamber or beyond it what their top five fears of age or infirmity might be, we can be sure that the subject of this debate will sit right up there. However, I state from the outset that, if we, as legislators, assume that incontinence is a condition only of the old or infirm, we are mistaken and are part of the problem. I called for the debate because women and men of all ages suffer in silence. It is high time that they are made aware of, and given, treatment, support and—most important—hope. Read more.

Source:Liberal Democrat Voice, November 17, 2017

P&G Partners with Walmart Around Raising Awareness on Common Issue

In order to help normalize the topic of bladder leaks, Always Discreet is working with retailers to educate women nationwide. As an example, Procter & Gamble’s Always Discreet brand on Thursday worked with Walmart to launch a new, inspirational video to help women understand how common bladder leaks are and to rethink their negative feelings. “Because many women avoid talking about their bladder leaks, they can often feel alone in their experience, embarrassed to bring up the topic, and hesitant to shop for and wear incontinence products,” stated Barbara Hannah Grufferman, positive living expert, author and Always Discreet spokesperson. “Over the years, I’ve spoken to thousands of women around the country who have bladder leaks, and most women don’t realize how common and normal it is. The good news is that once women realize how many other women experience it too, they feel better about it and themselves,” she said. “That’s what’s been captured in this video, and the hope is that women watch it, make that connection for themselves and feel more confident, empowered and compelled to live their best lives and stand in solidarity with the many other women who experience bladder leaks too.” Read more.

Source: Drug Store News, May 4, 2017

Depend Finds British Women are Living with a Silent Secret

A staggering 10 million British women experience incontinence; almost two-thirds (64%) find it difficult to talk about, and almost one in five (19%) admit they haven’t spoken to anyone about it. As a result, people are left with an incorrect perception of incontinence – with two-thirds (66%) of women surveyed with incontinence not identifying with their condition. This means women delay the move to incontinence underwear with 43% not using any products at all. Sadly, this results in giving up doing activities they love. Read more.

Source: PRNewswire, October 27, 2016

The Taboo Behind the Taboo of Incontinence

My Story – Submitted by: Colin

It’s an issue the majority of people don’t want to discuss and when they do talk about it they do so in hushed tones. Cheryle B. Gartley, president of the Simon Foundation for Continence calls it “a closet issue within the closet issue of urinary incontinence.” I’m referring to adult bedwetting. The clinical term for it is nocturnal enuresis and though most people associate it with children and adolescents, there are a significant number of people who deal with this issue their entire life. Adult bedwetting may be moreContinue reading→

Too Few Female Urologists to Meet Aging Patients’ Demand

Women prefer to see female urologists, but there are far too few to meet a growing demand, a new study reports. Researchers analyzed patient data from 2003 to 2012 for more than 6,000 urologists across the United States. Women represented 54 percent of patients for female urologists, and 32 percent for male urologists, the study found. Of an estimated 9,600 U.S. urologists, between 8 percent and 12 percent are women, according to the study. Read more.

Source: HealthDay News, August 22, 2016

Teenager with Enuresis

My Story – Submitted by: Johnny

I’m 14 now, and have always been a bedwetter. I wet on average 4-5 times a week. I’ve had all the tests and a few treatments, and nothing has helped.

I share a room with my brother (he’s one year younger) and a few years ago after his constant complaining about smell and being woken up while I changed my sheets, my Mom finally decided that diapers would be the best solution. Continue reading→

Teenager Using Absorbent Products after Car Accident

My Story – Submitted by: Liz

I’m 17 years old and I was in a car accident at age 14. The accident left me with many internal damages which included my bladder. Since then, I have not been able to control my bladder. I am forced to wear diapers all the time and it is so embarrassing, especially at school. Continue reading→

Teenager with Multiple Types of Incontinence

My Story – Submitted by: Liz

I am nearly 18 years old and have suffered with both day and night incontinence from day one. There has not been a single say or night that I can remember not having a serious accident. It’s hard to believe that doctors really care about anyone with incontinence, as for years 10 years I was told ‘you’ll grow out of it’, ‘you’re just lazy’ and it really hurts me to think that other people are going through this too.Continue reading→

Sharing with Family Improved Quality of Life

My Story – Submitted by: Rick

I want to share my story with you and hopefully I can help others deal with the same.

Don’t get down. Do what you have do. I’m married and have a understanding wife, and family. When I started having accidents, day, and night, I went to get help, and doctors could not find anything wrong. It left me with few options. I refused to wear anything, but that only caused me to isolate myself. My loving wife took over and encouraged me to get out and off the couch. She said no one will laugh at you. Let’s have a family meeting with everyone and just tell them how bad your problem is and that you now have to wear diaper all the time. When we told them, they all seemed shocked but said, “It’s OK.”Continue reading→