Dignity In Incontinence? This Philly-area Start-up Thinks It Has the (Secret) Formula

Joe Howard, a Pittsburgh native with an MBA and a sales and marketing background in specialty steels and ketchup, isn’t a flashy guy. But he sure has a flair for magic. From his black shopping bag of tricks, he pulled a beaker filled with 100 milliliters of water, a clear-plastic drinking cup, and a gallon-size food storage bag containing 1 gram of superabsorbent particles that look like sand, but aren’t. Howard poured them and the water into the cup, swirled it, and turned it upside down. Not one drop fell from the cup, its contents transformed to a solid similar to slime in less than six seconds. “I told you it was really cool,” the president and chief executive of Advanced Absorbent Technologies LLC said, pleased with his performance. “That’s why we don’t need wood pulp.” Read more.

Source: Philly.com, The Inquirer Daily News, March 22, 2018

Friends Adult Diapers Flags Off Its First Ad Campaign

With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence. Adult Incontinence is considered a taboo across in India, it is brushed away under the carpet and ignored like it doesn’t exist. The brand has launched the country’s first ever campaign for the category, bringing the spotlight on the subject, in a unique light-hearted manner that’s bound to resonate with people across the country. With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence; how one product can bring about a life-altering change in the lives of our elders and how accepting the problem and its solution can leave the senior citizens with happiness and freedom in the last leg of their lives. Read more.

Source: ETBrandEquity.com, November 24, 2017

Essity: A Hygiene And Health Powerhouse Is Spun-Off

Sweden’s Svenska Cellulosa Aktiebolaget or SCA dates back to 1929 as a holding company for ten forestry businesses. Over the proceeding decades, SCA began acquiring various hygiene businesses although they remain the largest private land owner of forest land in Europe holding roughly 2.6 million hectares (6.4 million acres). Separating these two businesses made sense and hopefully will allow the true value of each to be realized. In 2016, Essity (OTC:ESSYY) accounted for 86% ($11.5 billion) of SCA’s total revenue so while SCA was originally founded as a forest products company, in reality, it was a health and hygiene business and had been for many years. It earned around $480 million and generated $790 million in owner earnings last year. Read more.

Source: Seeking Alpha, June 19, 2017

HARTMANN Group to Acquire P&G Incontinence Brand in Spain/Portugal

The HARTMANN GROUP, a leading international supplier of medical and hygiene products, announced today it plans to acquire Procter & Gamble’s Lindor — one of the most well-known adult incontinence brands in the Spain and Portugal professional channel. The transaction seeks to take place by end of second quarter of fiscal year 2017 and is subject to approval by local antitrust authorities. As part of the agreement, HARTMANN is slated to obtain all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants), Intellectual Property, contracts with employees, as well as a 25,000-square metre manufacturing facility in Montornés, Spain. Read more.

Source: Yahoo Finance, March 2, 2017

Adult Absorbent Incontinence Products

A few examples of adult absorbent incontinence products for incontinence.

Adult absorbent incontinence products refers to a category of products that absorb urine (and some absorb feces), including what most people refer to as “adult diapers”. These products are either disposable or reusable (they can be washed and used again). They are designed for both men and women of all ages and sizes. In addition to disposable or reusable products, there are a variety of different types of absorbent products, including “panty liner” styles, full briefs (pull-on or pull-up styles), and booster pads (placed as a liner inside of a brief). Adult absorbent products are not a treatment for incontinence, but a way to manage incontinence during treatments, during recovery from surgery or an illness, or until a treatment can be found.
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