Catering to the Moderate to Heavy Incontinence Sufferer

While much of the new product development for adult incontinence today has led to thinner and thinner products for light incontinence, Illinois-based NorthShore Care Supply has focused on bringing innovation and dignity to those who suffer from moderate to heavy incontinence.  Witnessing family members struggling to manage their incontinence supplies using traditional retail products is what led Adam Greenberg to start up an adult incontinence business while completing his MBA at the University of Chicago Booth School of Business in 2002.  “At that that time, it was very confusing to shop for premium adult diapers online as everything sounded and looked the same and there was nobody that could help guide my family through this frustrating and embarrassing process,” says Greenberg, owner and president of NorthShore Care Supply. “So I studied up, and quickly became a diaper expert and was able to translate all the clinical specifications designed for nurses and hospitals into a very user friendly format that put families and patients at ease and made them feel like our products had a good chance to provide them the dignity and security that they’d been searching for.” Read more.

Source: Nonwovens Industry, October 17, 2019

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Domtar Personal Care Launches Attends® Premier – the Most Absorbent and Softest Products Ever Produced by Attends®

Domtar Corporation today announced that its Personal Care Division, a leading manufacturer in the disposable incontinence product category for over 35 years, launched their most absorbent and highest performing product line in the Attends® family.  The new Attends® Premier product line of briefs, underwear and a premium underpad, has launched to the North American Healthcare market both in-store and online.  Read more.

Source: Business Wire, May 20, 2019

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NorthShore’s Revolutionary Adult Diaper is Designed to Reduce Stigma Surrounding Heavy Incontinence

Over 80 million adults in the U.S. manage some level of urinary or bowel incontinence, and many millions more will be faced with leaks and loss of control later in life. The good news is many of these symptoms are treatable or can be managed using incontinence pads bought in stores. But what if that isn’t enough? For people who have heavy incontinence and need stronger, more absorbent products than those found in stores, their options have been limited to clinical hospital-like briefs. Until now. Earlier this year, NorthShore Care Supply, a Buffalo Grove Illinois-based company founded to empower those with heavy bladder or bowel leakage, unveiled its popular SupremeLite™ absorbent brief, now in vibrant shades of blue, green and purple. Read more.

Source: Newswire.com., April 23, 2019

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Dignity In Incontinence? This Philly-area Start-up Thinks It Has the (Secret) Formula

Source: Philly.com, The Inquirer Daily News, March 22, 2018
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Friends Adult Diapers Flags Off Its First Ad Campaign

With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence.  Adult Incontinence is considered a taboo across in India, it is brushed away under the carpet and ignored like it doesn’t exist. The brand has launched the country’s first ever campaign for the category, bringing the spotlight on the subject, in a unique light-hearted manner that’s bound to resonate with people across the country.  With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence; how one product can bring about a life-altering change in the lives of our elders and how accepting the problem and its solution can leave the senior citizens with happiness and freedom in the last leg of their lives.  Read more.

Source: ETBrandEquity.com, November 24, 2017

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Essity: A Hygiene And Health Powerhouse Is Spun-Off

Sweden’s Svenska Cellulosa Aktiebolaget or SCA dates back to 1929 as a holding company for ten forestry businesses. Over the proceeding decades, SCA began acquiring various hygiene businesses although they remain the largest private land owner of forest land in Europe holding roughly 2.6 million hectares (6.4 million acres). Separating these two businesses made sense and hopefully will allow the true value of each to be realized.  In 2016, Essity (OTC:ESSYY) accounted for 86% ($11.5 billion) of SCA’s total revenue so while SCA was originally founded as a forest products company, in reality, it was a health and hygiene business and had been for many years. It earned around $480 million and generated $790 million in owner earnings last year. Read more.

Source: Seeking Alpha, June 19, 2017

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HARTMANN Group to Acquire P&G Incontinence Brand in Spain/Portugal

The HARTMANN GROUP, a leading international supplier of medical and hygiene products, announced today it plans to acquire Procter & Gamble’s Lindor — one of the most well-known adult incontinence brands in the Spain and Portugal professional channel. The transaction seeks to take place by end of second quarter of fiscal year 2017 and is subject to approval by local antitrust authorities.  As part of the agreement, HARTMANN is slated to obtain all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants), Intellectual Property, contracts with employees, as well as a 25,000-square metre manufacturing facility in Montornés, Spain. Read more.

Source: Yahoo Finance, March 2, 2017

Adult Absorbent Incontinence Products

Adult absorbent incontinence products

A few examples of adult absorbent incontinence products for incontinence.

Adult absorbent incontinence products refers to a category of products that absorb urine (and some absorb feces), including what most people refer to as “adult diapers”. These products are either disposable or reusable (they can be washed and used again). They are designed for both men and women of all ages and sizes. In addition to disposable or reusable products, there are a variety of different types of absorbent products, including “panty liner” styles, full briefs (pull-on or pull-up styles), and booster pads (placed as a liner inside of a brief). Adult absorbent products are not a treatment for incontinence, but a way to manage incontinence during treatments, during recovery from surgery or an illness, or until a treatment can be found.
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