While much of the new product development for adult incontinence today has led to thinner and thinner products for light incontinence, Illinois-based NorthShore Care Supply has focused on bringing innovation and dignity to those who suffer from moderate to heavy incontinence.  Witnessing family members struggling to manage their incontinence supplies using traditional retail products is what led Adam Greenberg to start up an adult incontinence business while completing his MBA at the University of Chicago Booth School of Business in 2002.  “At that that time, it was very confusing to shop for premium adult diapers online as everything sounded and looked the same and there was nobody that could help guide my family through this frustrating and embarrassing process,” says Greenberg, owner and president of NorthShore Care Supply. “So I studied up, and quickly became a diaper expert and was able to translate all the clinical specifications designed for nurses and hospitals into a very user friendly format that put families and patients at ease and made them feel like our products had a good chance to provide them the dignity and security that they’d been searching for.” Read more.

Source: Nonwovens Industry, October 17, 2019