Atlanta-based Founder Seeks to Help Give Control for Incontinence

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Urinary incontinence affects millions of women, especially those in the senior age bracket.  According to the Mayo Clinic, as many as 50% of women experience some form of leakage, and that number rises to around 75% in women over the age of 65.  The condition can cause anxiety and isolation for those who have it, but an Atlanta-based innovator is leading efforts to relieve their discomfort, and participants in the efforts she’s overseen are already reporting successes.  The company’s overall goal is to put urinary continence management more squarely in the hands of those experiencing it. We’re on a mission to give women effective, affordable, appealing alternatives to incontinence pads and surgery … to give consumers the ability to take care of these things for themselves up to a certain point,” said Melody Roberts, CEO and co-founder of Liv Labs.  A significant part of that goal lies in the success of a device the company is developing: the Pippa Pessary. Read more.

Source: Hastings Tribune, June 5, 2024

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