woman India

Friends Adult Diapers Flags Off Its First Ad Campaign

With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence.  Adult Incontinence is considered a taboo across in India, it is brushed away under the carpet and ignored like it doesn’t exist. The brand has launched the country’s first ever campaign for the category, bringing the spotlight on the subject, in a unique light-hearted manner that’s bound to resonate with people across the country.  With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence; how one product can bring about a life-altering change in the lives of our elders and how accepting the problem and its solution can leave the senior citizens with happiness and freedom in the last leg of their lives.  Read more.

Source: ETBrandEquity.com, November 24, 2017

business buildings

Essity: A Hygiene And Health Powerhouse Is Spun-Off

Sweden’s Svenska Cellulosa Aktiebolaget or SCA dates back to 1929 as a holding company for ten forestry businesses. Over the proceeding decades, SCA began acquiring various hygiene businesses although they remain the largest private land owner of forest land in Europe holding roughly 2.6 million hectares (6.4 million acres). Separating these two businesses made sense and hopefully will allow the true value of each to be realized.  In 2016, Essity (OTC:ESSYY) accounted for 86% ($11.5 billion) of SCA’s total revenue so while SCA was originally founded as a forest products company, in reality, it was a health and hygiene business and had been for many years. It earned around $480 million and generated $790 million in owner earnings last year. Read more.

Source: Seeking Alpha, June 19, 2017

Adult Absorbent Incontinence Products

Adult absorbent incontinence products

A few examples of adult absorbent incontinence products for incontinence.

Adult absorbent incontinence products refers to a category of products that absorb urine (and some absorb feces), including what most people refer to as “adult diapers”. These products are either disposable or reusable (they can be washed and used again). They are designed for both men and women of all ages and sizes. In addition to disposable or reusable products, there are a variety of different types of absorbent products, including “panty liner” styles, full briefs (pull-on or pull-up styles), and booster pads (placed as a liner inside of a brief). Adult absorbent products are not a treatment for incontinence, but a way to manage incontinence during treatments, during recovery from surgery or an illness, or until a treatment can be found.
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