With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence. Adult Incontinence is considered a taboo across in India, it is brushed away under the carpet and ignored like it doesn’t exist. The brand has launched the country’s first ever campaign for the category, bringing the spotlight on the subject, in a unique light-hearted manner that’s bound to resonate with people across the country. With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound due to incontinence; how one product can bring about a life-altering change in the lives of our elders and how accepting the problem and its solution can leave the senior citizens with happiness and freedom in the last leg of their lives. Read more.
Source: ETBrandEquity.com, November 24, 2017
The HARTMANN GROUP, a leading international supplier of medical and hygiene products, announced today it plans to acquire Procter & Gamble’s Lindor — one of the most well-known adult incontinence brands in the Spain and Portugal professional channel. The transaction seeks to take place by end of second quarter of fiscal year 2017 and is subject to approval by local antitrust authorities. As part of the agreement, HARTMANN is slated to obtain all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants), Intellectual Property, contracts with employees, as well as a 25,000-square metre manufacturing facility in Montornés, Spain. Read more.
Source: Yahoo Finance, March 2, 2017
Adult absorbent incontinence products refers to a category of products that absorb urine (and some absorb feces), including what most people refer to as “adult diapers”. These products are either disposable or reusable (they can be washed and used again). They are designed for both men and women of all ages and sizes. In addition to disposable or reusable products, there are a variety of different types of absorbent products, including “panty liner” styles, full briefs (pull-on or pull-up styles), and booster pads (placed as a liner inside of a brief). Adult absorbent products are not a treatment for incontinence, but a way to manage incontinence during treatments, during recovery from surgery or an illness, or until a treatment can be found.
Chicago, IL, January 22, 2013 –(PR.com)– The Simon Foundation for Continence announced today its launch of Continence Central (www.continencecentral.org) a unique new website to help the estimated 33 million Americans affected by incontinence that are looking for products and devices to better manage their loss of bladder and/or bowel control. The Simon Foundation for Continence has focused on creating an exceptional tool for people with incontinence, their families, and caregivers. Continence Central provides information on a wide range of products while not endorsing any product or brand name.